The most advanced AI Amazon
repricer & Seller Analytics tool

Rule-based Amazon repricers tend to be pretty easy to understand. They are customizable and they have a cheaper price point, usually starting at around $25-$55 a month. They look at your competitors’ price and then adjust price based on pre-set rules dictated by the seller.

However, rule-based Amazon repricers generally price down focusing purely on buybox, thus they don’t focus on profit metrics. Since sellers must set up their own rules and logic, these Amazon repricers are especially time consuming and allow a lot of room for error.

AI (artificial intelligence) Amazon repricers learn from the competitive environment and change strategy and aggressiveness depending on the specific situation on each listing. Applying an optimum strategy for each listing helps sellers maximize profits and profit margins. AI Amazon repricers are programmed in such a way that there is minimal set-up required in terms of rules and conditions. All you need to start repricing are your minimum and maximum prices.

Seller Snap's software connects to Amazon’s API to accurately calculate Amazon fees and FBA fees.

Seller Snap is able to reprice as fast as every two minutes. However, our smart repricer makes strategic price decisions depending on the situation for each listing.

As with any third-party solution, Amazon only allows for 30 repricing feeds every hour.

You only need to import your minimum and maximum prices to start repricing. Cost is optional, and recommended to get the most out of Seller Snap’s analytics.

Here is a familiar scenario - if you always aim to win the buybox, then this will usually result in a price war. Other sellers will quickly react to your drop in price, and the buybox price will quickly decrease in a race to the bottom. This scenario is not ideal and will eat into your profit margins.

Seller Snap's software was designed to avoid price wars; we learn from Game Theory tactics by using what we call a “cooperative strategy”. The behavior of Amazon sellers using a rule-based repricer can be described as the seller trying to do what is best for them short term. However, they ignore the fact that selling on Amazon doesn’t just involve one cycle of price changes.

Seller Snap’s AI Amazon repricer will automatically apply the best strategy for each specific situation. When you sell on Amazon, your goal should be to get the buybox share you are “entitled” to while keeping the price high, instead of racing to the bottom.

Brazil, Canada, Mexico, United States, United Arab Emirates, Germany, Egypt, Spain, France, United Kingdom, Italy, Netherlands, Poland, Saudi Arabia, Sweden, Turkey, Singapore, and Australia.

Seller Snap does not support the eBay marketplace.

Seller Snap’s integration with Walmart allows sellers to instantly and easily synchronize product prices from Amazon to Walmart.

Seller Snap does not reprice used items.

Yes, Seller Snap supports FTP.

Yes

Seller Snap offers the option to enable the European Fulfillment Network (EFN) preference to optimize your Min & Max calculator and profit calculations.

Seller Snap's AI Amazon repricer analyzes competitor behavior by observing patterns in price changes, reaction times, and Buy Box response strategies to determine each competitor's pricing tactics. Rather than just lowering prices, the AI repricer assesses these patterns to predict competitor actions and then formulates a strategy designed to win the Buy Box while protecting your profit margins. This approach helps prevent price wars, as Seller Snap’s AI Amazon repricer aims to avoid unnecessary price drops, instead focusing on optimizing prices to maximize Buy Box share and long-term profitability.

Seller Snap’s AI Amazon repricer helps increase Buy Box share by using Game Theory principles to optimize pricing strategies based on real-time market dynamics and competitor behavior. Unlike traditional repricers, Seller Snap’s AI does not rely on constant price undercutting; instead, it analyzes competitor patterns, including reaction times and pricing strategies, to make intelligent pricing adjustments. This approach helps sellers position their offers more effectively for the Buy Box, adjusting prices only when necessary to capture the Buy Box without sacrificing margins. By focusing on strategic rather than reactive price adjustments, Seller Snap enables sellers to gain a higher Buy Box share sustainably and profitably.

Yes, Seller Snap’s AI Amazon repricer integrates with a variety of industry-leading software and Amazon seller tools to streamline your business operations. Key integrations include InventoryLab, SkuVault, and SellerCloud, which help automate tasks such as inventory management, cost tracking, and multichannel listing. Additionally, the Walmart PriceSync integration allows you to manage pricing across both Amazon and Walmart marketplaces, while EZ Cloud helps enhance data insights for more informed pricing decisions. These integrations make it easy to maintain efficient workflows, manage your costs, and optimize repricing across platforms.