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Selling with Amazon - Important
Things You Should Know

Based on Amazon seller testimonies and experience, Amazon can be a highly lucrative avenue for businesses of all sizes. Whether you are a retailer or a small business owner seeking to establish an online presence, Amazon offers you a viable opportunity to enter the eCommerce market and succeed.

One of the main reasons that Amazon attracts online sellers to its platform is the opportunity for growth and success due to their extensive customer base. Amazon has over 300 million active customer accounts worldwide, and customers buy roughly 7,800 products per minute from U.S. sellers.

Amazon is encouraging the growth and development of businesses owned by online sellers, business proprietors, and entrepreneurs through its platform. Amazon, in its own words, stated:

Build, grow, and scale your brand with our innovative toolkit: world-class logistics, a proven customer experience, rich data insights, and cutting-edge advertising & marketing solutions.

  • Recent research shows that over half of the sellers in the Amazon store that sell multi-channel prefer Amazon for customer acquisition.
  • In recent research, nearly 60% of the sellers in the Amazon store that sell multi-channel cited Amazon as their fastest-growing channel.
  • Sellers have the opportunity to reach millions of customers in over 180 countries as an Amazon selling partner.

Don’t have an Amazon Seller account? Register on Seller Central

Requirements

Register to become an Amazon seller. To create an Amazon seller account, you will need to prepare the following requirements:

  • Business email address or Amazon customer account
  • Government ID
  • Tax information
  • Phone number
  • Internationally chargeable credit card
  • A bank account where Amazon can send you proceeds from your sales

Register for Amazon Seller Central

Amazon allows you to sell your products to millions of customers worldwide. Listing your products on Amazon involves quick and simple steps:

  • Register on Amazon for the flexibility to sell one item or thousands.
  • Choose a selling plan based on your needs—you can change plans at any time.
  • Create product listings and product detail pages.

Setup

As soon as you have completed registration for your Amazon Seller account, visit/login here.

Reasons Why Sellers Partner
With Amazon

In addition to its established brand and credibility, Amazon is undeniably one of the most popular
platforms for business owners and sellers. This is due to a variety of reasons, such as:

  • Market Reach

    Amazon’s ability to provide access to millions of potential customers worldwide is a significant benefit for sellers.. With over 300 million active customers globally, Amazon is an ideal platform for businesses and third-party sellers seeking to expand their audience reach. Furthermore, since Amazon operates in various regions worldwide, its active customer base is not limited to a particular geographic location, enabling Amazon sellers to extend their customer base beyond their local market. Amazon sellers can start selling worldwide through Amazon Global Selling.

  • Fulfillment by Amazon (FBA)

    One of the reasons why the majority of sellers turn to Amazon is its FBA program. Amazon FBA provides several benefits to sellers, including quicker shipping times, enhanced customer satisfaction, higher visibility, and access to a global network. With Amazon handling product storage, packaging, and shipping, sellers can concentrate on other essential areas of their Amazon business. Simply send your inventory to an Amazon fulfillment center, and Amazon will handle the aforementioned task on your behalf. This frees up more time for them to focus on product development, marketing, and other vital tasks.

  • Seller Tools and Resources

    Sellers are likewise attracted to Amazon because of the availability of tools and resources that can help them grow their businesses. When selling with Amazon, you can choose between proprietary Amazon tools and resources or those developed by third-party developers. Amazon has heavily invested in developing new tools and services to support sellers and small to medium-sized businesses. In fact, the tech giant managed to spend approximately $15 billion and introduced 225 tools in 2019 alone. Some of the popular resources and tools available to sellers include the Amazon repricer, Amazon Ads, and Seller University, among others. These resources and tools are designed to help you expand and succeed on the platform.

  • Brand Building Opportunities

    Amazon allows you to establish a strong brand presence and build your business on the platform through various brand-building features. These features include Amazon Storefront, Sponsored Brands, A+ Content, and more. Amazon understands that having a well-established brand presence can help you expand your eCommerce business beyond Amazon and onto other channels like social media. Amazon provided these opportunities to help you create a more immersive shopping experience for online shoppers, enhance customer trust and loyalty, and ultimately increase your Amazon sales and profit.

  • Seller Support

    Amazon offers dedicated support teams to assist you with any questions or issues you may encounter. This support can be accessed through Seller Central support tools, or you can even reach them via social media. In addition to dedicated seller support, Amazon provides various resources and tools to help you succeed on the platform. These include educational resources and tutorials through Seller University, online communities such as the Seller Forums, and performance metrics to give you an idea of the level of service you are providing your customers.

Selling with Amazon Frequently Asked
Questions (FAQs)

We have compiled a list of frequently asked questions to assist you in navigating the
Amazon platform.Whether you are just starting out as an Amazon seller or looking to improve
your sales performance, you can learn from these Amazon FAQs.
  • To get started as an Amazon seller, begin by choosing a selling plan and setting up an Amazon selling account. Make sure you have access to your bank account number and bank routing number, chargeable credit card, government-issued national ID, tax information, and phone number to complete your registration.
  • Selling in the Amazon store can be very profitable. In 2021, U.S. selling partners sold more than 3.9 billion products – an average of 7,500 every minute – in the Amazon store and averaged about $200,000 in sales per seller.
  • There are many ways to increase sales in the Amazon store. Appeal to Prime members by using Fulfillment by Amazon (FBA) to offer customers Prime shipping. You can also:
    • Up your advertising game by offering promotions, coupons, or lightning deals.
    • Register as a Brand Owner and build your own brand experience using Amazon Stores.
    • Create A+ content to drive sales.
    • Manage customer engagement to market directly to customers who follow your brand.
    • Learn more by clicking here.
  • If you are seeking further assistance to help you with your journey on Amazon, you can Contact Amazon Seller Central Support.